At Southern Xtreme, we don’t blend in — we roll bold, live loud, and rep the South in every stitch.Born from a love of lifted trucks, backroad freedom, and no-nonsense style, we’re building more than a brand — we’re building a community. One that runs on mud tires, tailgates, and the kind of grit you don’t find on store shelves.We make gear that’s built for everyday legends — the ones chasing sunrises, burning diesel, and turning heads without even trying. Whether it's a trucker hat that never quits, a tee that fits just right, or a hoodie built for bonfire nights, everything we drop is made to stand out — just like you.Southern Xtreme is never stock. never subtle. And never slowing down.